I didn't go looking for Amazon FBA. A friend mentioned it in passing — told me they'd been selling on Amazon for a few months and were making decent money on the side. I was sceptical at first. It sounded like the kind of thing people talk about but never actually do. But the more I looked into it, the more I realised it was a real, legitimate business model. So I gave it a go.

Sales in 2 Years
£500k+
Started As
Side Hustle
Now Works
Part-Time

Starting Out Alongside a Full-Time Job

When I started I had a full-time job. I wasn't in a position to quit anything or take a financial risk that would affect my day-to-day life. FBA appealed to me precisely because I didn't have to. I could test the model in my spare time, with a conservative budget, and see if it was actually worth pursuing before committing to anything. If you're wondering what that budget actually looks like, we've broken it all down in our guide on how much it costs to start Amazon FBA.

The early days were slow. I was learning the model from scratch — figuring out how to find products, how to evaluate whether a deal was worth buying, how Amazon's fee structure worked (our FBA glossary covers all the key terms), and how to get stock into their warehouse correctly. There's a lot to learn and most of it comes from doing, not just reading about it.

The Biggest Struggle: Sourcing

If I'm being straight about it, sourcing was where I fell down most in the early days. Finding profitable deals consistently — products that were genuinely worth buying after all fees were accounted for — was harder than I expected. I bought things that didn't sell at the price I needed. I got caught out by price drops. I made the kind of mistakes that cost you money and knock your confidence.

Looking back, most of those mistakes came down to two things: not fully understanding what made a deal good, and not having a reliable process for evaluating products before buying. Once I addressed both of those, everything changed.

What Changed Everything

Two things turned the business around. The first was simply getting better at sourcing — developing an eye for a good deal through experience, learning from every mistake, and building a process I could repeat consistently rather than relying on gut feeling.

The second was networking. Connecting with other sellers, sharing what was working, asking questions, and learning from people who were further along than me made an enormous difference. There's a huge amount of knowledge in the FBA community and tapping into it accelerates your learning in a way that going it alone simply can't match. That experience is a big part of why The FBA Blueprint exists — having the right people around you at the start genuinely changes outcomes.

Going Part-Time

I didn't quit my job — but the business grew to a point where I didn't need to work full-time anymore. That was the goal. Not necessarily to walk away entirely, but to have the flexibility to choose how I spend my time. Within two years of starting I'd generated over £500,000 in sales — and the business is still running today.

I still sell on Amazon. The model works, the income is consistent, and the systems I put in place mean it doesn't take over my life. That's what FBA done properly looks like.

Why I Started The FBA Blueprint

The honest answer is that I made a lot of avoidable mistakes in my first year — mistakes that cost me time and money and could have been avoided if I'd had access to the right knowledge and the right people from the start. I started The FBA Blueprint because I didn't want other beginners to go through the same thing.

Everything I've learned — about sourcing, about evaluating deals, about avoiding the pitfalls that catch most people out early on — is available inside the community completely free. No paid course hiding behind it, no upsell at the end. Just genuine knowledge from someone who's been through it and come out the other side.

If you're at the beginning of your FBA journey, or you're thinking about starting, come and join us. The community is free, the people are helpful, and you won't have to figure it all out on your own.

The FBA Blueprint was built alongside my co-founder Jack, whose own Amazon FBA journey took him to over £2,000,000 in sales. Between us we've made most of the mistakes worth making — so you don't have to.